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Case Code: HROB197
Case Length: 17 Pages 
Period: 2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Starbucks Corporation
Industry : Retail (Food and Beverages)
Countries : US
Themes: Training Need Analysis/Sensitivity Training/ Evaluation of Training
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Racial Bias Training at Starbucks

 
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BACKGROUND NOTE

 

Starbucks was founded by Jerry Baldwin, Zev Siegi, and Gordon Bowker in 1971 in Seattle, Washington, US. The company started operations with a store at Seattle’s Pike Place market and offered roasted coffee beans and coffee powder along with tea and spices. In 1982, Schultz joined Starbucks as Director of Retail Operations. In 1984, the first coffee house concept was developed with Starbucks serving Coffee Latte at Seattle. In 1987, Starbucks changed its name to Starbucks Corporation. In June 1992, Starbucks went in for an IPO with a price of US$ 17 per share. With the gradual increase in the number of stores across the US, Starbucks opened its first overseas stores in 1996 – in Japan and Singapore...

 
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